COMPOUND · STUDIO · 2026
OPS initializing daily ops · 23 active campaigns
YTD €47.3M · ROAS 4.7x · 23 CAMP 0 DECKS
S/03 Hero

The numbers
are the brand.

Variant 01 / 847 this week V/01 · Studio Morning Winner €40K

COMPOUND is a London performance, brand and creative agency. Meta. TikTok. YouTube. Amazon. UGC. Consulting. Every category — DTC, retail, hospitality, hardware, B2B. We move the number that matters and send the proof in writing. No decks, ever.

€47.3MClient revenue YTD
4.7×Blended ROAS
9 / 23Categories · campaigns live
V/01 STUDIO MORNING
S/05 Manifesto

No decks. Ever.

We send a 90-second Loom and three references.

Every category. One standard. We turn down half the briefs that come in.

€280M+ moved
across nine categories since 2024.
€40K/month minimum.

We won't take work if you can't share your P&L. The numbers are the brand.

Studio · London
21 Charlotte Street
London W1T 1RG · UK
— L. de Vries
S/06 Work · 5 cases

Case studies,
written like
financial reports.

Edited by a designer. Each line is auditable. Each metric ties to a P&L the founder shared with us before we took the work.

001 Vessel · premium denim DTC + wholesale Founder-led label · €240 AOV · UK · DE · IT
€6.1M
wholesale pipeline
/ 9 months.

Took a Shopify-only denim label to 14 doors in 9 months. We built the brand book, shot the SS26 campaign, ran the Meta + TikTok engine. €420K/month spend at 3.8× DTC ROAS while wholesale carried the second curve.

14wholesale doors
3.8×DTC ROAS
€420Kmonthly spend
€6.1Mpipeline
LIVE · 9:16 VSL/001 00:03 / 00:05 Wong Kar-wai · 120fps
002 Stillwater · single-origin coffee €18/bag DTC · €11 wholesale · specialty grocery
Sell-through lifted +71% in lead markets,
€2.3M run-rate inside two quarters.

Rebrand, pack system and shelf-talker creative across 1,100 Whole Foods-tier doors. Paid social ran in parallel to drive trial. Two quarters in, sell-through is up 71% in lead markets and the brand is on a €2.3M run-rate.

1,100specialty doors
+71%sell-through
€2.3Mrun-rate
2 quartersto results
003 Lumen Connected lighting · consumer hardware
€299 AOV · DE · NL · UK
Pre-order → opening inventory
Opening
19 days
to inventory sell-through.
LIVE · 9:16 LMN/003 00:02 / 00:05

Pre-launch positioning, launch film, paid acquisition and Amazon storefront for a €299 smart-light category entrant. We didn't write a press release — we wrote the category. Opening inventory cleared in 19 days. CAC came in 38% under model. Three design-press tier-ones picked up the launch in the same week.

€299 AOV · DTC + Amazon
Hardware launch · category creation · paid acquisition
19days to sell-out
−38%CAC vs model
3design tier-ones
€299AOV
004 Meridian · boutique hotel group 4 properties · EMEA · brand + always-on paid
+142% Direct bookings YoY
+€38 ADR uplift
34% OTA share 61%
4 properties live

Brand system, site and always-on paid for a 4-property European group. Cut OTA dependency from 61% to 34% of room nights by building a direct-booking funnel the brand could own. Creative ships seasonally — when the property changes, the creative changes with it. Average daily rate up €38 in twelve months.

Q1Q2Q3Q4
+38%+71%+118%+142%
directdirectdirectdirect
LIVE · 9:16 MRD/004 00:04 / 00:05
S/06.5 Phase · 4-panel sequence
01 / 04
PANEL 01 · Hero
005 Phase · B2B fintech · brand-led growth Repositioning + founder engine · enterprise pipeline
+€11M
pipeline added
over two quarters · CAC payback
compressed 14 → 6 months.

The founder tells the story better than the deck.

We repositioned the brand, ran a LinkedIn + YouTube engine off the founder's POV, and built a sales-enablement system that replaced the discovery deck.

→ scroll right · keys ←/→ · 3 more panels
PANEL 02 · The system
01
SCOPE
Map the founder POV vs the company POV · score by category contention × originality × ICP relevance · 240 angles surfaced
240 angles
→
02
SCRIPT
11-line interview prompt · no slides · 90-second Loom from L · founder records 4 cuts / week, no studio
90s · 4 cuts /wk
→
03
PUBLISH
LinkedIn-native + YouTube long-form + Shorts · auto-tagged · auto-tracked · paid amplification on the 20% that move
63 cuts shipped
→
04
CONVERT
Demand-capture sequencing into pipeline · sales-enablement replaces the deck · CAC payback 14 → 6 months
+€11M pipeline
PANEL 03 · 8 of 63 founder cuts in cycle
PANEL 04 · Two-quarter aggregate
+€11M
Pipeline added
14→6
CAC payback · months
63
Founder cuts shipped
240
Angles surfaced
4
Cuts per week
0
Decks shipped

We didn't write the press release. We didn't fly to the conference. We didn't make the deck. We rebuilt the founder's outbound surface and let the work travel through pipeline.

← scroll back · or continue to Services
S/07 Services · 6 surfaces

Six surfaces.
One operating manual.

Each surface is a line item with a number behind it. Hover to read the discipline.

01MetaPerformance creative + media buying for €100K–€2M monthly spend. Hand-built audiences. No agencies-of-record between us and the auction.€100K–€2M /mo
02TikTok + ShopOrganic + paid + creator GMV systems. Native vertical creative produced in-house and shipped daily.412 var / wk
03AmazonDSP + Sponsored Brand + listing engineering + BSR strategy. Category compliance edge baked into every creative.DSP · SB · BSR
04YouTubePre-roll, mid-roll, long-form host-read at scale. The most undervalued channel for category-defining brands in 2026.€18M Q4 spend
05Creative + UGCConcept → script → shoot → edit, in-house. UGC creator engine feeds variants. Six-day turnaround. No freelancer marketplace.6d cycle
06Brand + ConsultingBrand identity, positioning, growth consulting. For the moments when the work needs more than a media plan.3 engagements / yr
Categories we travel · DTC · retail · hospitality · hardware · B2B · fintech
Engagement minimum €40K / mo
S/08 Brief · live

Brief.

Tap a stage. Pick an audience. Move the spend. Watch a first move take shape — positioning, channel split, week-one play — in roughly the time it takes to read this sentence.

StageSCALE
Spend / month€120K
€5K€50K€250K€1.2M€5M
AudienceGEN-Z
Channel mixTIKTOK-LED
Aesthetic registerV/03 · Loewe Matte
Derived from audience × spend. Not a chip.
Ready. Press Brief or change a chip.
REF/RFM · BRIEF v01
RENDER · LIVE
v/03 · loewe matte
filed 04 · 2026-Q2
FIRST MOVE № 04 / Q2-26
PUSH 04

01 Stage SCALE
02 Spend / mo €120K
03 Audience GEN-Z
04 Channel TIKTOK-LED · V/03


05 · Channel split Derived · channel-led plan
Locked on chip release SCALE · €120K /mo · GEN-Z · TIKTOK-LED
This is roughly what your week-one plan looks like at Compound.
We just don't ship it as a deck.
S/08.5 Stamp

This site was written, designed, and shipped in 14 hours.
We don't quote that as a flex.
We quote it as a price floor.

Shipped 2026-05-25 · 14:00 BST · Studio of one
S/09 About · opaque by design
Founded 2024 · UK
21 Charlotte Street
Fitzrovia · London

One operator. One workspace. Five-figure overhead.

The rest is software, freelancers paid by performance, and eleven years of pattern memory across every category.

— L. de Vries
STUDIO
OF
ONE
No portrait.
No team grid.
No LinkedIn link.
The opacity is the point.
S/10 Output · Issue 03

Issue 03 ships November 2026.

What we learned spending €47M across nine categories in the last twelve months. Three issues per year. Free. Operators only.

No tracking pixels · No CRM resells · Unsubscribe = one click
S/11 Contact · no decks

We don't accept
briefs by form.
We don't write proposals.

If you're spending €250K+/month on growth and the number isn't moving, send a 90-second Loom describing the bottleneck. We reply inside 48 hours with a Loom and three references — or we don't. No decks. No discovery calls.

→ loom@compound.ad
Response window
48 hours · Mon–Thu
Onboarding
2 weeks · P&L review · 3-call cadence
Standards
GDPR-compliant · IAB Tech Lab · SOC 2 partner